Tobias Köcher · Salesforce Application Architect · DACH
I help B2B and B2C companies design and implement CRM solutions that fit their processes and organisation. My work spans architecture decisions, integrations, implementation and ongoing operations. I work from Germany and bring more than ten years of experience in complex digital projects.
Salesforce Partner
How I can help
Whether it is a new implementation, an integration or an established setup, I step in where clarity, technical depth and reliable delivery are needed.
I translate business requirements into a robust solution architecture. This includes process discovery, system boundaries, data models, permissions and a realistic roadmap.
Outcome: Decisions that continue to hold up over time.
I support configuration, development, data migration and the integration of existing systems. Throughout the project, I keep operations, maintainability and clean handovers in view.
Outcome: A solution that works in day-to-day operations.
I assess established setups, prioritise technical and functional issues, and support further development, rollouts and project governance.
Outcome: Less friction and a reliable next step.
Selected experience from more than 15 engagements
Since 2016, I have supported digital projects across more than ten industries. Depending on the engagement, I have worked as an Architect, Tech Lead, Consultant, Product Owner, Project Manager or Scrum Master.
Three examples from project work
Industrial manufacturing2022 to 2025
Role: Architect
Design, consulting and implementation of a Salesforce CRM solution using Sales and Service Cloud. I also supported an org merge.
Healthcare2024 to 2025
Role: Consultant and Tech Lead
Assessment of an existing Salesforce solution, guidance on business and technical improvements, and support for the subsequent development.
B2B commerce and agriculture2017 to 2020
Role: Project Manager and Scrum Master
Project management and agile support for several e-commerce projects, including a B2B solution. The project landscape included integrations with ERP, PIM, CRM, CMS and payment systems.
Trade fairs, optics and medical technology, traffic technology, electronics, energy, financial services, nonprofit, plastics manufacturing, construction, software and services.
How I work
I work in a structured, pragmatic way and stay close to the people who will use the solution. Decisions remain transparent, risks become visible early, and next steps are concrete.
At the start, I clarify goals, processes, dependencies and constraints. Not every requirement needs an immediate technical solution.
I translate business requirements into a viable solution approach and prioritise what will deliver value first.
I support configuration, development and integration with transparent decisions and short lines of communication.
I consider testing, documentation, handover and operations from the outset so the solution is adopted and can evolve in day-to-day work.
Principles of collaboration
About Tobias
I am Tobias Köcher, a Salesforce Application Architect and CRM consultant based in Germany. For more than ten years, I have worked on digital solutions at the intersection of business, technology and project delivery.
My experience ranges from CRM architecture, integrations and system audits to e-commerce and transformation projects. I care about making technical decisions understandable and building solutions that fit the organisation and work in everyday practice.
Qualifications
My 14 Salesforce certifications cover Application and Data Architecture, development, Sales, Service, Experience and Data Cloud.
Selected Salesforce certifications
Additional areas: Administration, Sales, Service, Experience, AI and Marketing Cloud Engagement. Complemented by Professional Scrum Master I, SAP Sales Cloud and Make Basics.
Contact
A short overview of the situation is enough. I will respond with an honest assessment of whether and how I can help.
Discuss a project