Project experience

CRM, Salesforce and digital platforms in practice.

Since 2016, I have supported digital projects across more than ten industries. Depending on the assignment, I have worked as an architect, tech lead, consultant, product owner, Scrum Master or project manager.

18selected projects
16+industries
10different roles
B2B & B2CSMEs to enterprise

Project overview

Filter by industry, solution, focus or role.

All examples are anonymised for confidentiality. They intentionally cover different responsibilities and project phases, not only classic implementations.

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18 selected project experiences
Financial services Since Jun 2026

CRM architecture and Salesforce DevOps in financial services

Design and delivery of a CRM solution for a B2B service provider in the financial sector. The focus is on architecture, Sales and Service Cloud, and Salesforce DevOps, complemented by consulting and enablement during ongoing operations.

CRM architecture CRM implementation Salesforce DevOps Sales Cloud Service Cloud

Role: Architect, Consultant, DevOps Engineer

Energy Since May 2026

Salesforce audit, enablement and sales transformation in the energy sector

Audit of an existing Salesforce landscape and support for its further development. The focus is on CRM architecture, Sales and Service Cloud, and enablement for the teams involved.

Salesforce audit CRM architecture CRM optimization Enablement & training Sales Cloud Service Cloud

Role: Architect, Consultant, DevOps Engineer, Trainer

Industrial manufacturing Since Sep 2025

Greenfield CRM for a European packaging manufacturer

Design and delivery of a new CRM landscape for a European packaging manufacturer. The engagement covers architecture, Sales and Service Cloud, Salesforce DevOps and enablement.

CRM architecture CRM implementation Salesforce DevOps Enablement & training Sales Cloud Service Cloud

Role: Architect, Consultant, DevOps Engineer, Trainer

Industrial manufacturing Since Apr 2025

Global CRM rollout for optics and medical technology

Support for a global CRM rollout for a company spanning industrial manufacturing, optics and medical technology. The work covers Sales, Service and Experience Cloud as well as CPQ, Revenue and Agentforce topics.

Global rollout CRM implementation Systems integration Sales Cloud Service Cloud Experience Cloud

Role: Consultant

Industrial manufacturing Jun 2022 – Mar 2025

CRM architecture, Salesforce audit and org merge in manufacturing

Architecture and further development of a Salesforce solution in manufacturing. The engagement included a system audit, the consolidation of Salesforce orgs and implementation with Sales and Service Cloud.

CRM architecture Salesforce audit Org merge CRM implementation Sales Cloud Service Cloud

Role: Architect

Retail Jan 2022 – Dec 2022

Service, Sales and Marketing Cloud in retail

Consulting and delivery of a Salesforce solution in retail using Sales, Service and Marketing Cloud. The focus was on CRM processes and marketing automation.

CRM implementation Marketing automation Service Cloud Sales Cloud Marketing Cloud

Role: Consultant

Trade fairs May 2021 – Mar 2025

Multi-cloud CRM for the trade fair industry

Consulting and delivery of a CRM solution for the trade fair industry using Sales, Service and Experience Cloud as part of a multi-year rollout.

Portal & platform development Sales Cloud Service Cloud Experience Cloud

Role: Consultant

Nonprofit May 2020 – Dec 2024

Nonprofit Cloud for a nonprofit organization

Consulting and implementation of a CRM solution based on Salesforce Nonprofit Cloud for a nonprofit organization.

Portal & platform development Nonprofit Cloud CRM platform

Role: Consultant

Plastics manufacturing Jul 2019 – May 2020

Commerce MVP with ERP and PIM integration

Project management and Product Owner support for the delivery of a commerce MVP. The project connected the commerce solution with ERP and PIM.

Systems integration Project leadership & agile delivery E-commerce ERP PIM

Role: Project Manager, Scrum Master, Product Owner Assistant

Nonprofit Since Oct 2018

Long-term platform and community development in the nonprofit sector

Long-term support for a nonprofit organization across CRM, CMS, e-commerce and community solutions. Depending on the project phase, the engagement covers administration, consulting, project management and product ownership.

Portal & platform development Project leadership & agile delivery CRM platform CMS E-commerce Community platform

Role: Consultant, Project Manager, Product Owner, Administrator

Additional project experience

Traffic technologyAug 2024 – Mar 2025

Sales Cloud development in traffic technology

HealthcareMay 2024 – Mar 2025

Salesforce audit and further development in healthcare

ElectronicsMar 2022 – Apr 2025

CRM and marketing automation in the electronics industry

Financial servicesMar 2022 – Apr 2023

CRM and marketing automation for financial and consulting services

RetailMay 2020 – Dec 2020

Sales Cloud and CPQ in retail

AgricultureDec 2019 – May 2020

Agile delivery for B2B commerce in agriculture

AgricultureJul 2018 – Aug 2019

SAP Commerce rollout with system integrations in agriculture

ConstructionJun 2017 – Aug 2019

Agile development of an SAP Commerce platform

Development

Broad delivery experience, with a clear CRM focus.

My architecture perspective has grown out of hands-on experience with platforms, processes, integrations and delivery.

2016–2020

Digital commerce & platforms

Project management, Scrum and product owner support for B2B commerce, CMS and integrated platforms.

2020–2022

CRM & Salesforce consulting

Consulting and implementation across Sales, Service and Nonprofit Cloud, connecting processes with technical feasibility.

Since 2022

Architecture & tech lead

Responsibility for architecture, audits, integrations, optimisation and consolidation of existing Salesforce landscapes.

AgricultureConstructionConsulting & servicesElectronicsEnergyFinancial servicesHealthcareIndustrial manufacturingMedical technologyNonprofitOpticsPlastics manufacturingRetailSoftware & servicesTrade fairsTraffic technology

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